What is Direct Primary Care?

Direct Primary Care (DPC) is a growing model in the healthcare world. Sometimes called the “anti-insurance,” DPC is designed to simplify access to your doctor by removing the traditional barriers of copays and complex billing. 

How Does Primary Care Work? 

At its core, DPC functions like a membership plan with your primary care provider. For a flat monthly fee, patients have unlimited access to their doctor’s services without additional charges for each visit. 

Think of it as a gym membership: once you’re a member, you can use the facilities as much as you need. Similarly, with DPC, you can schedule appointments as often as necessary. Many practices even offer same-day visits and more direct communication with your provider, creating a more personalized and responsive healthcare experience. 

How Much Does a Direct Primary Care Membership Cost?  

Membership fees vary by practice, typically ranging from $50 to $200 per month. 

At Gloria Gates Care, our WOWCare membership provides patients access to all our services for less than $5 a day—an affordable, predictable approach to care. 

What Services are Covered with Direct Primary Care?  

Most DPC practices focus only on primary care. If patients need specialty services like diagnostic testing, mental health counseling, or physical therapy, those often come with additional costs. 

That’s where Gloria Gates Care stands out. With WOWCare, your membership goes beyond standard DPC: it includes primary care, lab tests, mental health counseling, and physical therapy at no additional charge. We’ve built WOWCare to meet more of your healthcare needs in one membership. 

Is Direct Primary Care Insurance?  

No. Direct Primary Care is not insurance. While you don’t need health insurance to enroll in a DPC membership, we strongly recommend pairing it with a high-deductible health insurance plan (HDHP).  

A HDHP ensures you’re protected for emergencies, hospitalizations, and other services outside the scope of primary care. This is the ideal plan that pairs well with our WOWCare membership.  

At Gloria Gates Care, we believe healthcare should be simple, affordable, and centered on you. 

With WOWCare, we’re reinventing healthcare for everyone. 

👉 Learn more about WOWCare Health.